Kate Spade New York is one of the most cheerful brands around so it’s no surprise that its embarked on a campaign to brighten up our Thursdays.

Every other Thursday until 19 December has been declared ‘Happy Thursday’ in the brands’ Covent Garden store. Which means that if you pop down for a spot of shopping you’ll also find drinks and snacks on hand, free lipsticks and a raffle.

Each month is themed, with October entitled ‘ Beautiful Type’. So, illustrator Bryony Fripp will be putting in a guest appearance both today and on 24 October, drawing live in the store window and sketching mini portraits of shoppers.

Find the Kate Spade NY store at 1-4 Langley Court, London WC2