Swarovski’s new collective

15 designers to know

Marking the 15th anniversary of the Swarovski Collective, the brand has announced the 15 designers who will work alongside Swarovski creatives on their spring/summer and autumn/winter 2015 collections.

This year sees the return of Mary Katrantzou, Rodarte and Masha Ma to the collective, as well as a fashion-first for Nonoo, Marques Almeida, Ashley Williams, Iris Van Herpen, Damir Doma, Jay Ahr and Christian Wijnants.

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As well as being given the chance to produce innovative fashion, the Swarovski Collective also offers designers financial support, crystal product support (of course) and the chance to win the Swarovski Collective Prize for Innovation­ – featuring a prize of €25,000.

Nadja Swarovski, of the Swarovski Executive Board, commented: ‘We are thrilled to celebrate 15 years of the Swarovski Collective by evolving our program to ensure our creative partners have the resources they require to experiment, innovate and reach their maximum potential in their craft.

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‘It is incredibly exciting to mark this special anniversary with an exceptional group of designers, and we look forward to seeing their spectacular crystal looks over the next two seasons.’

Previous designers in the Collective include Alexander McQueen, Proenza Schouler and Alexander Wang. Needless to say, the bar is set high.

The Swarovski Collective 2015 will showcase their work next month during New York, London and Paris Fashion weeks.

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