Aspinal's bespoke service

Ever fancied yourself as a handbag designer?

With ‘handmade’ as its hallmark, Aspinal of London has long been our go-to label for thoughtful, personalised gifts (ELLE editor-in-chief Lorraine Candy is never without her prized turquoise pencil case). Taking bespoke one step further, the brand now offers a service that puts you in charge of the entire design of the classic Marylebone tote.

‘Aspinal customers love something unique and want to carry a bag that nobody else has, so we created the bespoke service especially for them,’ explains creative director Mariya Dykalo. ‘Our creative team can work one-to-one with the client and create a unique piece together.’

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Why we love it:

1. It's an opportunity to put our designer hat on and create a completely one-off piece from the brilliant range of textures, colours and finishing touches available (including fifteen different leather choices, seven lining options, two handle lengths).

2. It's a great gift idea, especially for best friends, brides-to-be or milestone birthdays thanks to the embossing option that prints name, initials or a special message directly onto (or inside) the bag.

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3. The ingenious built-in tech packs that charge phones, tablets and laptops on the go (a fashion week saviour) - and which we can excitingly announce are now available in all Marylebone totes from this month.

Who else loves it:

Fashion consultant Yasmin Sewell created the bag pictured above, while Gwyneth Paltrow had a mini-version made for her daughter, Apple.

Marylebone bespoke bags start from £1,950

Gwyneth Paltrow's perfume picks

Yasmin Sewell visits the #ELLEFashionCupboard

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