Anya Hindmarch X Kelloggs

For fashionable cereal

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After much anticipation, London Fashion Week S/S 2015 has officially kicked off, and in celebration of the momentous day, Anya Hindmarch and Kelloggs have teamed up for a collaboration to appease both show-goers and foodies alike: limited edition fashionable cereal.

Well, that’s necessary fashion week sustenance if we ever saw it. 

The iconic ‘Tony the tiger’ packaging has been playfully reworked with Anya Hindmarch’s unmistakable comical take to create two varieties: ‘Fashion Flakes’ and ‘Handbags at Dawn Flakes’.

For the launch, the boxes of cereal will be handed out at Somerset House this Sunday, before eventually being available to exclusively purchase from Anya Hindmarch from 15 September.

What’s ELLE’s stance? We think they’re grrreat (sorry).

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