Britney Launches Lingerie

Talks empowerment with ELLE

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Britney Spears has dreamed of launching her own lingerie line for the past ten years – and, last night, her dream came true.  

Brit hit London to introduce the latest line in her retail empire, The Intimate Britney Spears: a candy-coloured collection of pretty lace sets and silky slips. 

A romantic at heart, she's even attached an original poem to each piece. 

While lingerie shopping is a daunting task for many women, she emphasised that she tried to cater to all shapes and sizes, helping her customer to find something that makes her look and feel great.  

'To me, empowerment is feeling confident and beautiful in everything,' she told us, adding that she wanted to create a line that was 'sexy, luxurious, and comfortable at the same time.'

The Intimate Britney Spears is available to buy now, exclusively at ASOS. 

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