David’s Bridal London launch

See you at Westfield Stratford on Thursday

Fantasy wedding gowns by Vera Wang, Zac Posen and Melissa Sweet just got affordable, thanks to the arrival of David’s Bridal at Westfield Stratford. It’s set to revolutionise the UK bridal market with an array of stunning, off-the-peg wedding dresses, priced from a refreshing £225 to £1650.

Brides-to-be should not miss the store’s grand opening this Thursday 3 October from 5pm. Pick up a £50 David’s Bridal discount card and a special introductory 10% store-wide savings offer, redeemable on David’s entire range of bridal gowns including its exclusive White by Vera Wang collection.

ADVERTISEMENT - CONTINUE READING BELOW

Shoppers at Thursday’s glittering opening will also be treated to a free raffle with amazing prizes worth over £5,000 on offer, including a complete David’s Bridal wedding day look, an all inclusive, seven night stay at Rendezvous in St. Lucia for two adults, fine jewellery from Ernest Jones and a £250 David’s Bridal Gift Certificate. There will also be complimentary goodie bags for the first 500 shoppers in store, as well as music, drinks and canapés – and a live David’s Bridal catwalk show at 7.15pm.

MOST POPULAR

A staggering one in three American brides are said to find their dream dress in David’s Bridal and as ELLE enjoyed an exclusive tour of the new London store this week, it wasn’t hard to see why. Highlights include the dreamy White by Vera Wang collection– perfect for fans of dramatic, princess silhouettes – while the lace, vintage-feel offerings from Melissa Sweet are more than a little ripe for rustic, countryside nuptials.

But aside from rail upon rail of pretty wedding gowns, shoes and accessories, David’s Bridal also offers myriad bridesmaid dresses in an array of hues, alongside plentiful Mother of the Bride styles – and a host of eveningwear options, too. Appointments are free, and walk-in brides are also welcome.

David's Bridal Launches at The Street, Westfield Stratford City on Thursday 3 October from 5pm.

How ELLE gets married

S/S 2014 bridal inspiration

The wedding blog

Read Next: