We didn't see this one coming. The day Alexander Wang teams up with H&M, yes. The day Alexander Wang for H&M chooses West Ham footballer Andy Carroll as their new star? Not so much.

He isn't running the show per se, more one of the cast of stars fronting the new campaign. He is in good company - Isabeli Fontana, Joan Smalls, Natasha Poly and Racquel Zimmerman are somewhat more obvious choices, but wanted a less typical option for the mens range. Ready to take Beckhams' modelling crown? You know what you have to do David. The Tighty Whities are calling...