We've seen a recent surge in the number of 'real people' campaigns recently – and now, Marc Jacobs is getting in on the act.
'Come on gang!!!' runs the caption. 'Tag a photo of yourself on Instagram or Twitter #castmemarc for a chance to be the new face of Marc!!! Good luck!'
As for #castmemarc, the hashtag now has over 100,000 posts. Competition might be stiff, but for the lucky winner it will be worth it – they'll join the ranks of previous Marc Jacobs campaign girls Miley Cyrus, Victoria Beckham, Sofia Coppola and Kirsten Dunst.
A few of the #castmemarc faces below;