Pharrell Williams’ Moncler Lunettes collection was officially released last night, to coincide with the launch of the new Moncler flagship store in Paris.

In a press conference, the fashion loving hip hop star enthused about the shades’ utilitarian appeal – designed for both men and women, they have all been fashioned out of a single piece of titanium. As you’d expect, though, they’re highly stylised, with Futurist and fifties motifs reworked for a “modern-techno” feel. Christmas wish lists at the ready.

The collection is the latest in a series of fashion endeavours for the three-time Grammy Award winning musician. Williams also has his own label, Billionaire Boys Club and has in the past designed glasses for . The music mogul also created a capsule collection of men’s jackets for Moncler in 2009.

The new Moncler flagship store is located at 7, Rue du Faubourg Saint Honorè, Paris.

ELLE's favourite Pharrell Williams pictures