Chanel joins Instagram

And gets 1.8 million followers overnight

What does one have to do get 1.8 million Instagram followers overnight? Be Chanel, that’s what.

The fashion powerhouse recently joined Instagram and in a matter of hours had amassed the enormous following.

Of course, it also helps to have Gisele Bundchen posting pictures of herself running down the beach with a Chanel surfboard. As the face of Chanel No.5, the Brazilian supermodel has been busy on Instagram this week, teasing to the new #theonethatiwant campaign, which launches tomorrow.


Now, where did we leave that surfboard?

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