10 years of H&M collaborations: The book

Has it really been a decade?


Ten years ago, H&M released the first of their sell-out high street-designer collaborations - with Karl Lagerfeld – and changed the way we shop forever. (5am queuing, anyone?) 

Now, they're releasing a book, The First Ten Years: Designer Collaborations, to celebrate the milestone.

The hardback coffee table tome provides an insight into the history of the various collaborations: how they came about, the work process and, best of all, never before seen images of some of our favourite participating designers, including Roberto Cavalli, Isabel Marant and Alber Elbaz

The book will be released in conjunction with H&M's highly anticipated collaboration with Alexander Wang on 6 November, with 25% of proceeds going to UNICEF and their work against child marriage. 

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