It's beginning to look a lot like Christmas - especially on the telly.

These are Team ELLE's favourite festive ads.

What are yours?

Apple
A young girl recreates her grandmother's favourite song. Meaningful music touching various generations? Warning: watch with tissues.

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McVitie's
Never work with children or animals. Unless you want to create a Christmas ad that goes viral.
<iframe width="560" height="315" src="//www.youtube.com/embed/fRiERFcuvG0" frameborder="0" allowfullscreen></iframe>

H&M
Lady Gaga and Tony Bennett team up to sing It Don’t Mean A Thing (If It Ain’t Got That Swing) at a lavish party. We wish they'd invited us.
<iframe width="560" height="315" src="//www.youtube.com/embed/cf5K7u8HNhY" frameborder="0" allowfullscreen></iframe>

John Lewis
This year we follow the adventures of an adorable little boy and his loyal companian: Monty the lovesick penguin. In true JL style, it's a story that really pulls on the heartstrings.
<iframe width="560" height="315" src="//www.youtube.com/embed/iccscUFY860" frameborder="0" allowfullscreen></iframe>

Burberry
Romeo Beckham shows he’s earned his fashion stripes via a star turn in Burberry’s Christmas campaign, ‘From London with Love’.
<iframe width="560" height="315" src="//www.youtube.com/embed/Jpvu88BGSy8" frameborder="0" allowfullscreen></iframe>

Sainsbury's
The cinematography for this tear-jerking WWI homage is truly breathtaking. Is it really an ad for a supermarket chain? Really?
<iframe width="560" height="315" src="//www.youtube.com/embed/NWF2JBb1bvM" frameborder="0" allowfullscreen></iframe>

Mulberry
When you give great presents, you’re simply reminding everyone else what great taste you have. It’s why Mulberry's #WinChristmas ad is so very clever.
<iframe width="560" height="315" src="//www.youtube.com/embed/EK0fKEvgXJo" frameborder="0" allowfullscreen></iframe>

Marks & Spencer
The all-star cast is gone, replaced by two goody-goody fairies who go by the name of Magic and Sparkle. Dressed in M&S partywear (naturally), they fly over the rooftops to bring good cheer to all.
<iframe width="560" height="315" src="//www.youtube.com/embed/uhuadZHqwwA?list=UUi86xSII1cJOOwOtiefntRw" frameborder="0" allowfullscreen></iframe>

Topshop
Cara Delevingne lets us into her party season dressing tips as she runs around private club Annabel’s. No change there, then.
<iframe width="560" height="315" src="//www.youtube.com/embed/UV8nQwfGDDI" frameborder="0" allowfullscreen></iframe>

Harrods
Shot stop-motion style, 'The Land of Make Believe' tells the story of the Harrod’s Christmas lights being turned on, through the eyes of a cutesy bunch of white mice.
<iframe width="560" height="315" src="//www.youtube.com/embed/EvjpsH_jUD8" frameborder="0" allowfullscreen></iframe>

Coca Cola
Remember a time before the big Christmas TV advert? Back then, it was Coca Cola’s 'Holidays are Coming' ad that got all the love. Here’s this year’s, complete with schmaltzy backing track 'Make Someone Happy'.
<iframe width="560" height="315" src="//www.youtube.com/embed/hCS7HmjZAto" frameborder="0" allowfullscreen></iframe>