Today will see the launch of #InstaKors, a program that aims to bridge the gap between Instagram and shopping. With a whopping 3.1 million followers on Instagram, we already know that MK has a huge social media fandom and is one of the first to implement this type of shopping.
The way it works: When visitors sign up at michaelkors.com, they enter their email address and Instagram handle and receive emails with direct links to buy what they have 'liked' on the Kors Instagram. Genius.
Any shoppable post will be hashtagged with #InstaKors, which, over the build up to Christmas, will comprise 60 products – making that wish list just a little bit more accessible.
And so the double tapping begins.