Victoria Beckham has created a limited-edition T-shirt to raise awareness for Worlds Aids Day. The white tee, which features the World Aids Day ribbon logo, is available for £90 at the Victoria Beckham store on Dover Street in London, as well as her online store, until 31 December.
Victoria took up the role of UNAIDS Global Goodwill Ambassador in September, adding perhaps her most important role to a CV that already includes designer, mother, wife and (ex) singer. All profits from the sale of the T-shirt will be donated to the Joint United Nations Programme on HIV/Aids (UNAIDS). A World Aids Day ribbon pin is also available for purchase at the store, for just £1. 'My personal commitment to raise awareness and resources to end the Aids epidemic is one that is shared by my brand and we wanted to mark World Aids Day with an initiative that my customers could also participate in,' Victoria said today.
'I am so pleased that Victoria is choosing to mark World Aids Day 2014 with this excellent initiative bringing together the worlds of fashion and activism,' added Michel Sidibé, executive director of UNAIDS. We couldn't agree more. Buy the T-shirt here.