Kate’s boots are made for walking

In new Stuart Weitzman video

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All-American brand Stuart Weitzman is opening a new flagship store in Milan during the Fashion Week celebrations this evening - and guest of honour Kate Moss will be in attendance to see her new video for the label, Made For Walking, unveiled.

The short - which you can watch first, below - features Kate strutting down London streets in Weitzman boots to a soundtrack of Nancy Sinatra’s These Boots Are Made for Walkin’.

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And stand by, because the brand’s wider social initiative goes live tomorrow morning. Expect a YouTube short and an Instagram contest encouraging followers and Kate fans alike to make their own videos using the hashtag #madeforwalking.

Says Stuart Weitzman’s chief marketing officer, Susan Duffy, in an interview with WWD: 'What we really wanted to do was end up owning the word "walk", as we are a brand that combines comfort and style; no matter how high the heel, you can walk in it all day and dance all night.'

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While they might not own the word ‘walk’ just yet, what the team is doing is certainly working. Since engaging in social campaigns, e-commerce sales on stuartweitzman.com have nearly quadrupled in the past 18 months, whilst mobile transactions now count for 35% of their online business - up a mammoth 380% since the start of 2012. Combine that with the power of Kate, and no doubt they'll have the world walking to their beat in no time.

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