This morning, French fashion house revealed its campaign - starring the iconic Julia Roberts.
In the black and white images, which were shot by photography duo Mert Alas and Marcus Piggott, the actress' iconic smile is replaced with an intense, hard-looking gaze.
Givenchy creative director Riccardo Tisci told WWD: 'The mood of the show was about this very powerful woman, and Julia represents this very much. She represents the couture part. It's important to show your iconic work. I want to build what is the real classic wardrobe.'
Tisci has been dressing Julia Roberts for red carpet appearances since 2013, and the actress wore a couture Givenchy gown to the 2014 Oscars.
Wiping away the Pretty Woman image, Julia Roberts is captured with minimal hair and make-up. 'I decided to make her more intellectual, more serious, more pure,' Tisci told WWD. 'It's a different, fresh, new way to see Julia – really cool and urban, I think… I think it's a very honest campaign.'
