Words by Josephine Ayre
While US brand Coach typically shows in New York, British designer Vevers has opted to show the menswear collection on home turf in an ode to the international influences of the brand's archives, and to dip into the success of LC:M, which has grown year on year.
The collection will comprise 20 pieces, with a focus on outerwear, and be shown as a static presentation on 9 January.
Following the recent launch of mens footwear and watch lines, Coach has its sights set on becoming a full lifestyle brand.
In Vevers we trust.