Matthew Williamson for goop

Look who's joined Gwyn's gang

Gwyneth Paltrow’s lifestyle-turned-ecommerce website, goop, is fast becoming a must-visit for unique designer one-offs. Hot on the heels of its collaboration with Stella McCartney comes another to put on your radar – this time, with Matthew Williamson.

The divine London designer has created a limited-edition, olive green sweatshirt embellished with a neckpiece of Swarovski crystals, exclusively for goop Collection, in celebration for their ‘shared love’ of down-to-earth style.


‘It’s such an effortless piece for autumn,’ says Matthew – who’s currently taking a well-earned break having shown his spring/summer 2014 collection at London Fashion Week on Sunday – of the design.

‘The crystal embroidered neckline adds a twist to the classic off-duty sweatshirt, adding a decadent touch to a wardrobe staple.’

At $845 (around £525) it’s not cheap, but there’s no denying it’s chic – and so fabulous, we reckon we could get to an impressive cost-per-wear ratio in no time.

#Behindtheseams: Matthew Williamson SS14 in focus

ELLE wears the sweatshirt

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