As milestones go, turning 200 is a pretty big deal. Which is why, to mark two centuries in the business, Pringle of Scotland has embarked on not one but four big projects.
First up is an exhibition, Fully Fashioned: The Pringle of Scotland Story. Tracing the history of the brand all the way back to its roots as a small hosiery firm, the exhibition will look at everything from the heritage of Scottish knitwear and its influence on modern wardrobes to the way knits work and move with the body. A preview of the project will be unveiled at London Fashion Week before it opens to the public at the National Museum of Scotland in April. And, to really bring the exhibition to life, a series of films have been commissioned alongside it starring the Michael Clarke dance company.
The label is also set to launch its first interactive customisation service, Deconstructed, a hi-tech affair that will let you build your own sweater in colour blocks and patterns of your choice.
And, the icing on the cake, its s/s 2015 campaign will be unveiled this week, photographed by Albert Watson and starring model Stella Tennant, artist David Shrigley, Edinburgh Festival founder Anna Freemantle, artist Robert Montgomery and actor Luke Treadaway.
We can't wait to get involved.