Theres just something about a man in leathers, isnt there? Picture him. Now imagine that he is David Beckham, and youre standing a foot away from him having a chat, and youre probably close to feeling how ELLE was feeling when we found ourselves in that very situation last night.
Its all Belstaffs fault. As we reported yesterday, wed suspected that David Beckham was not only going to be guest of honour at the brands long-awaited, star-studded boutique opening on Londons Old Bond Street, but also be named as its new signing into the bargain.
Turns out, we were right: the next phase of Becks career will see him step into a Steve McQueen-inspired campaign, shot by Peter Lindburgh, as the international face of the brand.
And, although he didnt ride in the motorbike cavalcade (witnessed by fellow guests David Gandy, Pixie Lott, Edie Campbell and Otis Ferry) that marked the spectacular launch, Becks - who practically broke the internet when ELLE featured him emerging from a swimming pool topless on our cover last year - did tell us that he loves being on his bike because its the closest thing he feels to freedom.
I love the freedom. When you're out there, nobody knows its you, he confided. You have a full-face helmet on. I enjoy just being alone, or with friends, riding. Its the freedom part more than anything.
Not that wife Victoria shares his enthusiasm for feeling the wind in her hair.
Shes never ridden with me, and I dont think she will, he laughed. Obviously, with four children, trying to get her on the bike is difficult.
If you ever need someone to ride pillion, David, you know where we are...