AllSaints launches #HappyMondays

The cure to Monday blues?

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AllSaints is planning to banish Monday wardrobe blues for good in 2015, launching a series of inspirational Instagram shots dubbed #HappyMondays.

 

HAPPY MONDAYS WITH LOTTIE HAYES #HappyMondays #AllSaintsHappyMondays #WhatMakesYouHappy

A photo posted by ALLSAINTS (@allsaints) on

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The portraits – which, you guessed it, will be posted on the AllSaints Instagram page every Monday – will feature 'the next generation of influencers', snapped in the iconic AllSaints leather jacket. 

 

HAPPY MONDAYS WITH RUTH & MAE BELL #HappyMondays #AllSaintsHappyMondays #WhatMakesYouHappy #TwiceAsNice

A photo posted by ALLSAINTS (@allsaints) on

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Wil Beedle, AllSaints' Creative Director explains: 'Nothing’s more inspiring than engaging with a new generation of young individuals who possess an inherent ability to stamp their own identity and lifestyle onto the iconic AllSaints biker jacket.

In the spirit of our subjects, Happy Mondays sets out to express their optimism and immediacy. Monday mornings have never looked so bright.'

Follow @allsaintslive for your injection of Monday morning happiness. 

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