The Most Fashionable Cinema In Town

BFC to screen designer films during LFW

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Fashion Film will be taking centre stage at London Fashion Week this month – and it’s Gareth Pugh, House of Holland and Jean-Pierre Braganza who have top billing.

In an extension to its seasonal Fashion Film initiative, which began in February 2012 and is supported by River Island, the British Fashion Council has today announced that it has commissioned three films by the hotshot Brit talents to be shown during a breakfast screening inside the official Fashion Week catwalk tent at London Fashion Week.

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The best part? It will be open to the public.

Braganza will take the collaboration a step further, producing an a/w 2015 capsule collection as part of River Island Design Forum initiative and creating a film using Google Cardboard: a revolutionary new form of experiencing film through a virtual reality headset via a downloaded onto a smartphone.

Says Peter Fitzgerald, UK Sales Director at Google and President of the BFC Digital Pillar: ‘We're delighted to see River Island using Google Cardboard to create such an innovative, immersive and interactive piece of film, turning their customers' smartphones into a virtual reality experience.

‘It's a great example of how fashion and tech continue to drive and inspire each other.’

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