Watch the Eudon Choi for River Island film

Preview the new collection

As if the launch of their latest Rihanna collection wasn’t enough, River Island is about to launch a new designer collaboration with Eudon Choi.

As you’ll know courtesy of this month’s issue of ELLE, the London designer is the latest to be signed up to the River Island Design Forum and has created a 16 piece collection inspired by Peter Lindbergh photos and 1990’s supermodels.

The pieces will be dropping into the brand’s Park Street store on Tuesday 17 September before being rolled out into other stores on 26 September. And to mark the launch River Island has made a short film which will be unveiled tomorrow night as part of the Fashion/On Film event at London Fashion Week. But we’ve got the teaser already – watch it below to see what you’ll be buying...

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