Pinterest is giving everyone the chance to get in on the London Fashion Week action via a new 'fashion hub', produced in collaboration with some of the UK's biggest fashion brands - Burberry, the British Fashion Council and ELLE included.
Burberry will be pinning its latest line straight from the runway to Pinterest. Best of all? The pieces will be immediately available to buy.
'Pinterest provides a rich canvas for us to tell the many stories around our shows and collections in a highly visual, highly shareable way,' explained a spokesperson for the brand. 'Pinners can share in the show experience from start to finish, transforming a 15 minute show into a multi-day journey, from collection inspiration through to Runway Made to Order purchase.'
Topshop, House of Fraser, Mulberry, Jimmy Choo and more, including a number of bloggers such as Fashion Foie Gras, are also participating, making behind-the-scenes access to LFW easier than ever before.
'Millions of people already turn to Pinterest for their fashion inspiration every day, so were excited to highlight some of the best boards from London Fashion Week to give people around the world a behind-the-scenes peek from some of fashions biggest names,' said Katie Garlinghouse, head of community at Pinterest. 'Our mission is to help people discover the things they love and inspire them to apply these things in their real lives - to translate their fashion inspirations from Pinterest to their own style offline.'
Got the itch for that front row seat experience? Check it out for yourself at pinterest.com/fashionweek.
