When H&M met Florrie

Who’s that girl?

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If you haven’t heard of Florrie yet, you soon will. The singer, drummer, model and all-round cool girl was picked by H&M to be the face of the brand as part of their Love Music campaign, fronting the campaign for the latest Divided line – aptly titled the Florrie Collection.

In celebration of this ELLE got together with H&M to offer ELLE Insiders an evening of shopping, manicures, blow-dries, screen printing and, of course, dancing – with a special live performance by Florrie.

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The top floor of H&M’s Oxford Street flagship store was transformed for the night into a pop-up showspace for the gig with canapés, Champagne and nail-artists on hand.

And the collection? With everything from military jackets to floaty boho tops and leather shorts it ticks lots of spring’s biggest trends. Look out for the grey suede fringe jacket and khaki utility shirts.

Are you an ELLE Insider? Subscribe to ELLE today and register to become an ELLE Insider to get invited to more exciting events just like this.

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