Every day this week we’re revealing an exclusive short film from the Inside project, a series of films made by the house, about the house. The five beautifully animated clips chart the label’s humble beginnings through to its fashion world domination.

Today we’re unveiling the fourth, entitled Once Upon A Time...Coco by Karl. It’s an interview with Karl Lagerfeld, with the designer speaking of his admiration for Gabrielle Chanel. He talks about everything from her brilliance and determination to her style, describing her as a ‘rural Audrey Hepburn’.

Come back tomorrow to see the next instalment.

Watch Once Upon A Time...Chanel

Watch Once Upon A Time...Mademoiselle

Watch Once Upon A Time...Gabrielle

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