Converse launches 'Made For You' Campaign

Starring Patti Smith's Chuck Taylors


Chances are that you have a pair of Converse Chuck Taylor All Stars stashed in your wardrobe. And the likelihood is that you’ve worn them half to death until they’re unmistakably yours – whatever state they’re in. You’re not alone.

The shoe brand’s spring/summer 2015 ‘Made By You’ campaign, which launches today, stars portraits not of famous faces but their shoes. Patti Smith, Karl Lagerfeld, Kate Lanphear and Jefferson Hack are just some of the stars of the music, fashion and art worlds that have offered up their much-loved footwear to be photographed.


Alongside the campaign a selection of cities across the globe will be hosting installations based around the iconic shoe – including London. Make your way to 3-10 Shoreditch High Street and you’ll be able to see hundreds of Polaroids of people’s Chucks, both famous and otherwise, transformed into a London sculpture by artist Damilola Odusote and students from Central Saint Martins.

The 'Made For You' exhibition is open Monday 2nd March from 9am – 6pm and Tuesday 3rd to Sunday 8th March from 12pm - 8pm at  3-10 Shoredtich High Street

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