London Fashion Week’s New Sponsor is…

Sunglass Hut will take over from Vodafone

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The British Fashion Council announced this morning that Sunglass Hut will take over from Vodafone as London Fashion Week’s new principal sponsor.

At a special breakfast at Mortons in London’s Mayfair, Caroline Rush, the BFC’s chief executive said of the new three-year partnership: ‘Sunglass Hut is a world leader in eyewear retailing and we look forward to building a long term partnership to further engage the global audience of London Fashion Week.’ The retailer, she added, will also offer business mentorship to British designers.

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Fabio D’Angelantonio, president of Sunglass Hut and chief marketing officer at Luxottica, added: ‘We believe that London Fashion Week offers a global point of view that resonates from the runway to the streets. We are excited to share its designers, influencers, and trends with consumers in established and emerging markets via our global retail network.’

Perhaps, with Sunglass Hut sponsoring LFW we might see a new spate of young British designer eyewear licensing deals? Who knows, London could become the city of the world’s most creative eyewear ideas, let alone fashion. 

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