Jourdan Dunn launches childrenswear collection

Supermodel to create an urban-influenced kids' clothing line

Supermodel and mum–of-one, Jourdan Dunn has announced she will design a clothing range for children and young adults. 

‘I love kid's clothes and have been obsessed with them ever since my son was born,’ said the model, who’s little boy Riley (5) has become a mini-style icon via his mum’s @officialjdunn account.

The Victoria's Secret model struck up a licensing deal with Fluid World (the company behind the Hello Kitty UK launch) and has confirmed at least two collections, for the moment. 

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Andrew Lane, CEO of Fluid World, said: ‘Jourdan Dunn is a fashion icon who sets trends and influences style. I am delighted to be working with her on this exciting project and bringing her cool urban style to a wider audience.’

‘Through my career in fashion I have come to love and respect great design, and as a mum I also expect great quality and value for money, as well as the coolest clothes for my son, Riley.’

Sounds like other the fashion-savvy, front row kids like Blue Ivy CarterAila Wang and Harper Beckham should start clearing space in their nurseries now for the capsule line of sweatshirts, jeans, jackets, basic t-shirts, leggings and jumpers.

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