Pandora opens on Oxford Street

Calling all magpies

Pandora cut the ribbon on its seriously wow, two-floored flagship store on London’s Oxford Street last night.

The long-awaited opening celebrated five years since the arrival of the Copenhagen-based brand and its cult-favourite ‘affordable luxury’ designs in the UK.

Stars including Donna Air, Kelly Brook, Jade Parfitt and Portia Freeman were on hand to toast the launch with apple and pear Martinis – along with ELLE, of course – in a space dressed up as an enchanted forest for the occasion.

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‘London is the fashion capital of the world and our flagship store on Oxford Street will amplify our position in the market as a leading jewellery brand,’ said Peter Andersen, president for Pandora Western Europe.

Find it in the impressive new Park House complex on Oxford Street, London W1.

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