Pandora opens on Oxford Street

Calling all magpies

Pandora cut the ribbon on its seriously wow, two-floored flagship store on London’s Oxford Street last night.

The long-awaited opening celebrated five years since the arrival of the Copenhagen-based brand and its cult-favourite ‘affordable luxury’ designs in the UK.

Stars including Donna Air, Kelly Brook, Jade Parfitt and Portia Freeman were on hand to toast the launch with apple and pear Martinis – along with ELLE, of course – in a space dressed up as an enchanted forest for the occasion.


‘London is the fashion capital of the world and our flagship store on Oxford Street will amplify our position in the market as a leading jewellery brand,’ said Peter Andersen, president for Pandora Western Europe.

Find it in the impressive new Park House complex on Oxford Street, London W1.

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