Two floors of the central London car park (and it's not any old car park, it dates back to 1929 and boasts iconic art deco features) will host catwalk shows, the designer showrooms and the BFC show space. Richard Nicoll, House of Holland and Antonio Berardi have previously shown their ready-to-wear collections in the versatile venue.
'The long term growth of the UK’s designer fashion market is reflected geographically in this move that will see London Fashion Week designers showcasing collections in one of London’s most vibrant, diverse and creative hubs set within a mile of Bond Street, Dover Street, Mount Street, Oxford Street and Regent Street,' said Caroline Rush, Chief Executive of the British Fashion Council.
It's an exciting change. However, Fashion Week veterans are already forecasting epic traffic jams throughout Soho’s narrow streets. We suggest whizzing between shows on a Chanel bicycle.