Puma x Rihanna: First Look

Making leisurewear cool

In December, Rihanna took her love of fitness to the next level by signing up to be Creative Director of Puma. And, after months of teasers, the company has finally revealed the first official image of Rihanna as its star.


Wearing Puma work-out gear, the former ELLE cover star looks the model of fitness in an image that could easily be mistaken for an album cover - and reminds us that no one rocks a crop top quite like she does.

The shot, shared by Puma on their Twitter account hints at more iconic moments to come as the duo continue their partnership.

But now we know where we can get her look, how do we go about getting abs like hers?

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