Karl Lagerfeld spoke to ELLE’s Rebecca Lowthorpe for Chanel right after presenting the 2016 Chanel Cruise Seoul collection. From the 1000-seater K-Pop set inside the Dongdaemun Design Plaza, the city’s iconic silver spaceship-like landmark designed by Zaha Hadid, the designer talks Seoul style and why South Korea matters now.

<!-- Start of Brightcove Player -->

<div style="display:none">

</div>

<!--
By use of this code snippet, I agree to the Brightcove Publisher T and C 
found at https://accounts.brightcove.com/en/terms-and-conditions/. 
-->

<script type="text/javascript" src="http://admin.brightcove.com/js/BrightcoveExperiences.js"></script>

<object id="myExperience4223143618001" class="BrightcoveExperience">
  <param name="bgcolor" value="#FFFFFF" />
  <param name="width" value="486" />
  <param name="height" value="412" />
  <param name="playerID" value="72342324001" />
  <param name="playerKey" value="AQ~~,AAAAABn4dxs~,AY7gyox5PDgoFzRVhsm8l3GdwN2mXG9_" />
  <param name="isVid" value="true" />
  <param name="dynamicStreaming" value="true" />
    
  <param name="@videoPlayer" value="4223143618001" />
</object>

<!-- 
This script tag will cause the Brightcove Players defined above it to be created as soon
as the line is read by the browser. If you wish to have the player instantiated only after
the rest of the HTML is processed and the page load is complete, remove the line.
-->
<script type="text/javascript">brightcove.createExperiences();</script>

<!-- End of Brightcove Player -->

See all the looks from the Chanel Cruise 2015/16 show in Seoul.

See which stars were on the front row