Lily Allen is following in the footsteps of Alexa Chung and Poppy Delevingne – as the latest face of Vero Moda.
The fashion brand has just released behind-the-scenes images from the campaign shoot, which will be out in August.
‘Our customers are fashion-conscious and independent young women,’ says Vero Moda head of marketing Thomas Bay.
‘Lily is a self-made woman [so she was] a very obvious choice for us.’
WATCH: Lily Allen on the cover of ELLE March 2014
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