Adam Selman goes it alone at NYFW

Rihanna's designer launching label

Right now Adam Selman is best known as Rihanna’s costume designer and co-creator of her line for River Island. But that’s about to change -next week during New York Fashion Week he’s launching his own label.

WWD got a first look at the upcoming collection and has given it the thumbs up. It’s inspired in part by Selman’s obsession with swimwear, as well as the HBO documentary on supermodels, ‘Beautiful Baby, Beautiful’, and 1970s Cosmopolitan covers. ‘It’s sexy,’ says Selman. ‘It’s that fantasy woman but it’s also sporty.’ Translation: cotton skater skirts, sweatshirts and slinky satin robes.


There’s no word yet on whether Riri will be showing her support by stepping out in the pieces - although we’re pretty sure she will. But we can tell you that the show will take place on 5 September and Selman has lined up his boyfriend (and Rihanna’s stylist), Mel Ottenberg, to style it. So watch this space.

See the a/w 2013 Rihanna for River Island collection

See why we love RIhanna's style

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