my-wardrobe.com loves London

Championing the city's brightest designers

It’s official: my-wardrobe.com loves London’s brightest designers as much as we do. So much so that the site has just launched a new hub, London Lab, dedicated to its favourites.

Fashion Director Carmen Borgonovo has made championing the best of the city’s design talent her mission this season and JW Anderson, Ostwald Helgason, Lucas Nascimento and Preen are just some of the names that have made the cut, their collections curated and pieces handpicked by my-wardrobe.com’s discerning team.

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And in case you were in need of some how-to-wear inspiration they’ve also roped in London bloggers to model their favourite pieces from the line-up: Susie Lau of Style Bubble, Eleonora Carisi of Joujou Villeroy and Jessie Bush of We the People have styled themselves in everything from Mother of Pearl to Meadham Kirchhoff. Check out the edit in full here...

The new designers we love

See all the a/w 2013 collections

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