Over the weekend, Kim Kardashian tweeted her disappointment that Armani appeared to have discontinued her favourite foundation – the cult glow giver Luminous Silk. But crucially - perhaps in her haste to persuade the brand to reinstate the base? - she misspelt the Italian designer’s first name. A small embarrassment to most people, a colossal mortification to someone with an audience of 32.6 million followers – especially when the brand publically corrects the error.
Here’s how the conversation played out:
Update: Yesterday, Kim responded to the correction, blaming her spelling error on pregnancy-induced exhaustion. Okay, Kim, all’s forgiven.