Hold up, looks like Karen Millens campaign is something of a game changer.
The brand has teamed up with legendary British photographer David Bailey to introduce its AW13 collection on four new model faces - Karlina Caune, Kirsi Pyrhonen, Nur Hellmann and Grace Gao.
The campaign signals a new direction for the brand and is a stonking celebration of British talent. Fashion heavyweight Katy England (who worked alongside Alexander McQueen for over ten years) styled all the featured looks.
Whether these new model faces will go the way of Jean Shrimpton and Penelope Tree who Bailey made instant stars of when he shot them in the 60s is yet to be seen.
What we are sure of is that Karen Millen is on to a very good thing. And big names aside, its the clothes that are grabbing our attention.
We hate to wish away the sun but we want to wear Karen Millens new season coats right about now.
