See Every Sister Act In Balmain’s Army

The family that slays together…

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It’s pretty hard to top a make-out session between Kim and Kanye, but Olivier Rousteing has managed to do just that by rolling out not one, but three, campaign images of famous, ridiculously hot sisters. In short: Instagram gold. Following up last season’s campaign starring everyone’s favourite husband and wife team, Olivier Rousteing has just revealed a new lineup devoted to sisters — Kendall and Kylie Jenner, Joan and Erika Smalls and Gigi and Bella Hadid, to be specific.

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If fashion loves anything, it’s a pretty family reunion. Balmain is hardly the first fashion house to use relatives in a campaign. Who can forget Pat and Anna Cleveland for Lanvin? Or all of those Juergen Teller-lensed moments with the Missoni family? Or Jaeger’s a/w ’14 campaign starring famous mother/daughter duos like Jodie Kidd and Wendy?  

Rousteing told Fashionista today that the images, shot by Mario Sorrenti, were inspired by the success of the Kimye Balmain ads: ‘Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season.’ Here’s a look at the whole thing. 

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