Whistles confirms catwalk show

At London Fashion Week

Whistles has confirmed that it will be returning the LFW fray for spring/summer 2014 even bigger and better than before.

Having made its on-schedule debut for the autumn/winter 2013 season with an intimate presentation, the new collection will be shown on the catwalk ‘due to demand for attendance for press and buyers alike’, the label has today confirmed.

‘The SS14 collection is taking shape,’ says Whistles CEO Jane Shepherdson. ‘The toiles look fresh and new, and there is a confidence that we haven’t felt before.’

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Speaking exclusively to ELLE as part of the Accessible Luxury feature in our September issue, Shepherdson confirmed that we ain’t seen nothing yet when it comes to Whistles and Fashion Week.

Asked whether they’d be showing again, she said: ‘I think we have to. You can’t just do it once and then say, oh, I was just doing it for a bit of a laugh.’

‘And it really helped to raise our profile and reposition us as a contemporary brand. It’s a huge amount of work apart but internally it gives everyone such an impetus, it lifts everybody’s game because if you know the spotlight’s going to be on you then of course you try harder and you push against boundaries.’

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