Contemporary womenswear Zoë Jordan, who received the British Fashion Council’s 2014 Contemporary Award, is set to unveil her Spring/Summer 2016 collection during New York Fashion Week via KCD’s Digital Fashion Shows platform.
Digital Fashion Shows is an ‘online-only runway platform’. It is the brainchild of KCD Digital and Kings & Partners, aiming to provide an alternative, digital way of showing collections and runway shows to an international audience.
Zoë Jordan says: ‘Social media has facilitated insightful and interesting conversations with my audience, which I couldn’t have had otherwise. It’s brought me closer to my consumers, what they want, wear and stand for. I feel the brand is stronger as a result and was keen to leverage this related channel to present my collection to those women simultaneously, creating an inclusive digital experience for the industry and wider audience.’
The Zoë Jordan Digital Fashion Show begins viewing on September 10 on www.digitalfashionshow.com, or simply watch the film below:
