Watch: the Alexander Wang ‘free sale’

Terrifying / brilliant footage released

Or, as Fashionista put it, ‘the scariest sh*t you’ll see today.’ Quite.

If you read the news of Alexander Wang’s ‘free sale’ in New York and cursed your luck for being, well, anywhere other than New York that day, we think you’ll enjoy this.

The hoards of fans who turned up to a mystery ‘one-time only’ event last month, only to find they were allowed to grab as much T by Alexander Wang they wanted for free, were captured on camera as they went – quite literally – wild in the aisles.

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‘I love reaching out directly to our audience; to have a dialog that provokes and at the same time has a sense of wit and irony,’ Wang said in a statement. ‘Nothing is formulaic with T. This project was viral and street at the same time, which allowed us not only to communicate with our audience through different avenues, but to activate them.

‘I liked the idea of creating a destination that’s unknown, mysterious, and fun, where people can connect.’

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It may just be us, but we think we see one girl’s fist connect with another girl’s face…

Reckon it was worth it for as much free T as they could carry? Were you there? Tweet us @ELLEUK.

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