Or, as Fashionista put it, the scariest sh*t youll see today. Quite.
If you read the news of Alexander Wangs free sale in New York and cursed your luck for being, well, anywhere other than New York that day, we think youll enjoy this.
The hoards of fans who turned up to a mystery one-time only event last month, only to find they were allowed to grab as much T by Alexander Wang they wanted for free, were captured on camera as they went quite literally wild in the aisles.
I love reaching out directly to our audience; to have a dialog that provokes and at the same time has a sense of wit and irony, Wang said in a statement. Nothing is formulaic with T. This project was viral and street at the same time, which allowed us not only to communicate with our audience through different avenues, but to activate them.
I liked the idea of creating a destination thats unknown, mysterious, and fun, where people can connect.
It may just be us, but we think we see one girls fist connect with another girls face
Reckon it was worth it for as much free T as they could carry? Were you there? Tweet us @ELLEUK.