It takes a lot to make ELLE blush. But hats off to Susie Lau, whos only gone and done it with a glowing review of the just-relaunched ELLE Collections: one of the best, if not overall best, summations of the season.
Her words, not ours. Though obviously, were inclined to agree.
What particularly fired Laus imagination was the entirely imaginary but wonderfully engrossing show report, 'written' in 2033, by Rebecca Lowthorpe, Editor of ELLE Collections and ELLE's Assistant Editor.
It's a tongue-firmly-in-cheeky, yet scarily possible future where designers will create 52 collections a year and that the biggies of fashion (Alaia, Prada, Simons, Kane, Kawakubo etc.) form a backlash to show Analogue style, totally unavailable online and unrated by the public, she writes. It's partly a comment on the dyspoian possibility of the future for fashion and there are home truths in the piece that could potentially happen.
Whilst cloaked in humour, the piece does make you think about where the fashion structure could go and how it will evolve.
Its official: ELLE Collections is directing the conversation. Buy it. Be part of it.
Have you read the piece? What do you think? Tweet us your thoughts @ELLEUK #NewELLECollections.