The singer, who already fronts Madonnas Material Girl clothing line, modeled items from the range during a night-time photoshoot in Manhattans Times Square.
Rita took to her Twitter page to thank her fans for coming out to watch, and shared a sneak preview from the campaign a shot of herself standing on a classic yellow New York cab, surrounded by piles of brightly wrapped presents.
This isnt the first time Rita has collaborated with the label. In June, the singer co-hosted the #DKNYArtworks party with her friend and face of the DKNY spring and autumn 2013 campaigns, Cara Delevingne.
After performing at the event, which celebrated the London DKNY logo installation, Rita told us, I love how comfortable their clothes are, but very sexy at the same time.'