Watch: James Franco model for Gucci

The new sunglasses campaign

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The James Franco/Gucci love in continues. So far the actor has fronted the label’s menswear campaign and produced a film, ‘The Director’, about creative director, Frida Giannini. Now he’s stepped in front of the camera once again to star in the new season campaign for the Gucci’s Bamboo sunglasses.

Looking perfectly tanned and typically handsome, Franco teams his 1970s inspired shades with a reds sports car in the campaign, shot by Mert Atlas and Marcus Piggott. See what happened on set in the exclusive film below.

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