Finally, after years of restraint, Donatella Versace has caved and joined Instagram.
Although she’s already appears to be a pro – she posted a selfie with model of the moment, Gigi Hadid, while they were on set yesterday – ELLE would like to offer her our support, encouragement and a few Insta-tips that we’ve picked up along the way.
1. Get someone else to do your dirty work
Selfies are great, obv. But there’s nothing that screams ‘VIP’ more than someone taking a photo of you taking a selfie. Also a variety of angles is always good to keep followers’ interest. It’s easier to get your killer outfit into frame too. What could be wrong?
2. Be enigmatic
Go to cool places and do fun things and most importantly, make sure you take photos along the way so people know you’re doing these things! A snowy photo shoot in the desert will suffice. The pensive back-of-head angle helps create an enigmatic aura while still updating the world a blow-by-blow account of your day. Nice one, Donatella.
3. Don't stand still
Just like your old expressive dance teacher used to tell you: Movement is key! There’s nothing like a bit of tomfoolery and a resulting action shot to liven up your Instagram feed. Just a light frolick will do; we don’t want to see any sweaty upper lips, now, do we?
4. Embrace animals (obviously)
Need I explain? Nothing rakes the double-figure likes in better than a cute pup (or kitten, if you’re that way inclined). If coupled with an attractive owner or possibly another animal buddy, your insta-ratings will rocket.
5. Perfect the bio
Be confident, punchy, get to the point and ideally, avoid emojis. This is you’re time to shine. The bio is the equivalent of that all-important first impression on a hot date. Don’t let yourself down by having spinach stuck in your teeth. Our Instagram newbie opts for a simple, but commanding: 'And by the way… I am the designer.'
On second thoughts, perhaps we should be taking tips from Donatella.
Words by Francesca Donovan