Ahead of London Fashion Weekend - the all-encompassing four-day fashion weekender which runs from Thursday 25th February to Sunday 28th February - the BFC have announced that Preen By Thornton Bregazzi has been commissioned to design this season’s London Fashion Weekend limited edition tote bag. And yes, you’re going to want one.

The tote, which is included in the Silver, Gold and LUXE ticket packages (but also available to buy at the event on a limited run) was inspired by Preen by Thornton Bregazzi’s SS16 collection and is an affordable way to inject some designer into your wardrobe.

Thornton said: ‘We love London, it’s our home and it’s our inspiration; we love the art, the music, the people. It is the most creative city in the world so designing the tote bag for London Fashion Weekend and the British Fashion Council has been a pleasure.’

Incase you needed any more incentive to get a ticket to London Fashion Weekend, this year you can expect catwalk shows by London Fashion Week designers including Alice Temperley, Emilia Wickstead, Holly Fulton and Mary Katrantzou; and new for this season, talks from the industry’s most revered and respected including fashion designers Charlotte Dellal of Charlotte Olympia, Emilia Wickstead, Katharine Hamnett, Nicholas Kirkwood and Pam Hogg.

The four-day event opens on Thursday 25th February until Sunday 28th February at the Saatchi Gallery, Duke of York Square on the King’s Road.

Tickets are now available online: For full details visit londonfashionweekend.co.uk. Packages include Bronze (from £20), Silver (from £40), Gold (from £60), LUXE (from £145) and LUXE Premium (£200).