Jonathan Anderson, the renowned British designer behind J.W Anderson and luxury label Loewe, has opened his first store and in typical Anderson style it's a conceptual moment.
Yes, this week Anderson quietly revealed news of the Jonathan Anderson Workshops, an experience envisioned to be entirely different from the the typical flagship most designers open. The designer's 250 square foot space beside Ace Hotel in Shoreditch is instead the result of an ongoing collaboration between Anderson and a group of creative peers, including ceramicists, photographers and musicians.
The space, which is inspired by the Bloomsbury Group's Omega Workshops, opens January 28th and is set to showcase different ideas generated by Anderson and his creative collaborators, all in the hopes of offering visitors a one of a kind experience.
'I feel like a store should be like your house,' Anderson told Business of Fashion. 'When you bring something into your room, you have to change it... Ultimately I love designing clothing, but I love arranging it too, curating it into something.'
The Anderson Workshop's first collaborator is Spanish magazine publisher Luis Venegas, who created his début photography book featuring Jonathan's archive.
Words: Chloe SherardKnott