FKA Twigs In Calvin Klein's New Campaign Is The Best Thing On The Internet Today

What do you do in your Calvins?

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Calvin Klein knows a thing or two when it comes to creating newsworthy campaigns; remember Kate Moss and Marky Mark? Lara Stone and Justin Bieber?

Its latest is no different. Unveiled while we were sleeping, the new images feature a plethora of famous faces from music, fashion and more, with Justin Bieber (yes, him again) and Kendall Jenner leading the way.

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Jenner became the official face of Calvin Klein last year, with the brand leveraging her 66 million-strong social media following (that’s Instagram, Twiiter and Facebook followers combined) to launch the #mycalvins campaign, which encourages fans to share their own Calvin moments.

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The new campaign sees the likes of A$AP Rocky, Kendrick Lamar, Abbey Lee Kershaw and Saskis de Brauw resplendent in their Calvins, filling ‘I _____ in #mycalvins’ with their own verb.

Our favourite? FKA twigs. She breathes, flexes and excels in hers, and looks remarkable in the process. #bodygoals.

So, that leaves us with one final question: what do you do in yours?

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