Cloudbusting with Kenzo

Autumn video stars ‘helmeted acrobats’

There may not be a cloud in the sky right now, but Kenzo’s new autumn/winter 2013 campaign video more than makes up for that.

In a step away from the label’s bright spring, Kenzo’s artistic directors of communication Patel Oliva have stripped things back to shadow and, er, stunt riders for fall.

‘The concept came from the men's collection,’ explain the duo. ‘At the show, we saw these looks emerge, precise and technical, as if powered by a definite sense of purpose, but also embellished and decorated with painterly motifs. The contrast was beautiful, like a hand embroidered space suit, something in itself almost contradictory.

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‘We wanted to develop this first impression by finding the perfect world from which these looks were beamed, and the duty to which they were dedicated. From this came the motorbikes, the helmeted acrobats endlessly polishing off impossible movements, and the girl in the middle, who follows her own set of rules and splinters the perfect order.’

Beam us up.

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